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How To Pick A Product To Resell Online
Copyright 2005 By Patric Chan
Here's a really simple way to keep 100% profit
by selling a product that you did not create. How?
You can do that by buying resale rights to other
products to sell online.
The main 3 advantages you can get from selling
a product that you own the resale rights are:
1. You don't need to spend your time to create it.
2. You'll have a system. Normally, when you
buy the resale rights to a product, it'll come as
a package with all the marketing tools such as the
salesletter, website, ads and so on.
3. You minimize the risk of failure. Instead of
worrying whether the product that you want
to create will be successful or not, you have a
variety of choices to choose when selecting which
product you want to buy the resale rights to.
The toughest part of profiting from this opportunity
is selecting a profitable product to resell.
There are A LOT of products that offer resale rights
to buy. But most of them will not make you profit.
YOU NEED to know how to SELECT the gold
from the rocks.
Here are 5 guidelines to choose a resale right
before buying:
1. Who is the creator?
The author or creator of the product plays a
major role. For obvious reasons, customers will
prefer to buy a product that is created by someone
well-known rather than a new 'player' in the topic
of the product. The name is like a brand. For
instance, Anthony Robbins has very good
credibility in self-empowerment. If he was to create
a new product related to that same topic, what are
the chances that it's going to be the next best-seller?
I'm sure it's going to sell far better than any
other self-empowerment books by new authors.
2. What's the terms and conditions of selling it?
It's important for you to know how the resale rights
owner are allowed to sell it. If there's no proper legal
terms and conditions, avoid it. Without that, the
owners of the resale right are allowed to resell
the product anyway they want.
Assuming you own product X resale rights and
selling it at $47.00 online. And another owner is
selling it for $47.00 but inclusive of another
50 products as free gifts. Any smart customer
will know who to buy from and they're probably not
going to buy from you. Even if they have bought
from you, they'll ask for a refund because
they'll feel 'cheated' as other owners are selling
it off at better offer.
3. What's the minimum price for selling it?
Similar to guideline # 3, there should be a strict
minimum price to resell the product. You don't
want to end up in a price war with other resale
rights owners because both of you will end up
losing. Who's the winner? The customer.
If you sell at $37.00 and someone else is selling
at $27.00, guess who's going to win the sale?
Don't go into price war. You'll hate it.
4. When were the resale rights made
available to purchase?
I'll try to buy resale rights that are offered during
the first launch of the product itself. Sometimes,
product owners will only release or sell the
resale rights after selling the product for 1 year
and so on. If it doesn't ring a bell with you, most of the
time the owner will sell the resale rights as a
new income stream AFTER the income stream of
selling the product Itself is stagnant or declining.
This means, the chances of you profiting from
reselling the product is lower.
5. Does the product compliment your
existing business or product?
It's easier to sell a resale rights product if it's
related to your own business or the product you
are currently selling. This is because, you have
a ready-made list of potential customers to buy.
Secondly, you can even use the resale rights
product to hook your potential customer to buy
YOUR OWN products.
I know buying resale rights and selling the product
works because I've profited from it before.
Use these guidelines before you buy resale rights,
and your chance of getting profit will be higher.
Are you ready now?
Warmest regards,
Patric Chan
About the author:
Patric Chan is a direct response expert, internet infopreneur,
marketing strategist and author. At the age of 24, he had
achieved many extraordinary results in the internet marketing
world. He had joint-ventured with many famous internet
marketing experts in product creations and selling online.
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