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Search Engine Ranking Tools
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The only software you need to boost your Search
Wordtracker:
The first and
most important step in any search engine positioning campaign is identifying
the keywords
for which you should optimize your site. WordTracker's keyword research
service is the
only one on the Internet that will provide a comprehensive and powerful
database of the
most popular keywords in your industry. It has features that all other keyword research
tools lack - for instance, it will help you identify related keywords that you would
otherwise never have thought of, it differentiates between singular and plural keywords
and tells you which version is more popular, it helps you identify popular mis-spelled
keywords (which generally have very little competition) in your industry etc. It has a
free
trial version which will help you identify a few keywords. However, we recommend that
you subscribe to its paid service as otherwise, you will not be able to discover quite a
few
keywords that can turn out to be extremely valuable to you. You can find more
information
on WordTracker
HERE .
Optilink:
Link popularity has
quickly become one of the most important factors that influence your
rankings in the
search engines. What is important is not only the number of sites linking
to you, but the
quality and relevancy of the sites that are linking to you. If you are trying to improve
the link popularity of your site, until now, there has been no easy way of checking
the
quality and relevancy of sites that are linking to you or the quality and relevancy of
sites
that you are thinking of asking for links from. You could have done it manually, but
it would
take a tremendous amount of time. However, a new software product called Optilink
automates this process to a large extent. In addition to doing an excellent job in helping
you determine the quality of sites that already link to you or might link to you, it also
does
the following:
i) analyzes the link structures of your top
ranking competitors and tells you why they rank
well, so that you can emulate the same
tactics that your top ranking competitors are using.
ii) allows you to do "what if"
analysis - it tells you what sort of rankings you can expect if
you adopt a particular
linking strategy.
iii) monitor the sites that you have exchanged
links with to ensure that they are still linking
to you and are linking to you the way you
want them to.
If you are thinking of improving the link
popularity of your site, or are already doing so,
we highly recommend that you obtain this
product before you proceed. You can find
more information on Optilink
HERE
Zeus: An excellent way of
improving the link popularity of your site is to exchange links
with other sites that are
related to yours. However, the main problem with this method is
the sheer amount of time
that is involved in identifying sites that you want to exchange
links with. You may often
find that the number of links that you manage to get is not worth
the time that you spent
in trying to get those links. Zeus will allow you to locate and
exchange links with sites
that are related to yours and manage those links on an ongoing
basis in a fraction of the
time it would take for you to do it manually.
You can download a free trial
version of Zeus
HERE
While the program does take a while
to get used to, the results that you can obtain with
it are simply phenomenal. We highly recommend that you download the free trial version and
try it out.
In fact, we recommend that you use both
Optilink and Zeus as they are complementary to
each other - while Zeus helps you quickly
locate hundreds of potential link partners,
Optilink tells you which of these sites are
worth getting links from and which of these sites
you should avoid.
Agent Web Ranking:
Once you have optimized your site for the search engines, you will need to
continuously
check your site's rankings. We have found Agent Web Ranking to be the most
reliable tool
for telling us how our clients' sites rank in the search engines. Apart from the
major U.S.
based search engines, it also supports plenty of European search engines. One
problem
with most such position reporting software is the fact that the search engines
constantly
change the way they display their search results. This means that most position
reporting
software get outdated very quickly and it often takes an unacceptably long time
for the
company producing the software to prepare an update. However, Agent Web Ranking
is
the only program which has a guaranteed 72 hour turnaround time - i.e. if any
search
engine changes the way it is displaying results, it will have an update for that
engine
within 72 hours or less. You can find more information on Agent Web Ranking
HERE
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Article by Sumantra Roy. Sumantra is one of the most respected
search engine positioning
specialists on the Internet. To have
Sumantra's company place your site at the top of the search
engines, go
HERE For more advice on how you can take your
web site to the top of the search engines, subscribe to his FREE
newsletter by going
HERE
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